client: Block 15 brewing co.

More Beer Please!

West Village Farms is a local indoor farm for growing and harvesting a variety of leafy greens and microgreens. As a start-up, their goal was to create a fresh, unique look for their brand and product. They were told by both their investors and vendors that “setting themselves apart from the competition was going to be paramount” to be successful.

Our approach included an evaluation of the existing direct/indirect competition. While there are only a handful of similar businesses throughout the country, there are a few brands with a stronghold on the industry. What was on the shelves locally consisted of the same 2-4 brands. Their products used a lot of primary colors, large labels, big fonts and lacked a modern aesthetic.