client: portland trail blazers
NBA Game Day Poster
Block 15 Brewing Company, based in Corvallis, has two popular flagship beers that are distributed throughout the state of Oregon and surrounding region. These flagship beers are well established in the beer world, but they felt the look of the Gloria! can didn’t match the style of beer. The goal was to make it bright and sunny.
“The original Gloria! can was modeled after our other flagship beer, Sticky Hands, for the sake of continuity. Its dark, aggressive look doesn’t vibe with the fun, sunny, happy feel we want for this brand,” from Block 15.
Our approach was to explore the meaning of Gloria! and how the flavors of the beer could be represented graphically. The new design needed to be something that wasn’t a complete departure from the old can. We went through several variations of suns and sun-like elements before landing on the final design.
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